Roberta’s Pizza Cut & Sew T Shirt

When New York’s beloved Roberta’s Pizza wanted to bring their brand to fabric, they turned to MFG to make it happen. Known for more than just great pies, Roberta’s had a vision: a custom cut & sew t-shirt that felt as unique as their Williamsburg roots. That’s where MFG stepped in.

From the earliest brainstorms to final stitches, MFG handled every step. The process started with refining the creative concept, transforming Roberta’s bold attitude into wearable artwork. But it didn’t stop at the visuals — even the shirt itself was custom. MFG developed a unique t-shirt cut tailored specifically for the project, dialing in fabric, fit, and finish.

The result? A completely original piece that fits as well as it looks — a true extension of Roberta’s identity, ready for staff and fans alike. This wasn’t just merch. It was brand storytelling in cloth. And MFG made it happen, start to finish.